Privacy Policy

1. Introduction

Extreme Pro Roofing (“we”, “us”, “our”) respects your privacy. This policy explains what personal information we collect, how we use it, and your rights under UK data protection law (UK GDPR and the Data Protection Act 2018).

2. Who We Are

Data controller: Wayne Hughes, trading as Extreme Pro Roofing (sole trader)
Location: Bournemouth, Dorset
Email: contact@extremeroofingpro.co.uk
Phone: 07476 557149

3. Information We Collect

Information you give us, when you request a quote, contact us or book work:

  • Name, phone number and email address
  • Property address and location
  • Details about your roofing enquiry, such as the type of work, photos of your roof, and access information
  • Payment and invoicing details for work carried out
  • Anything else you choose to tell us, including messages, reviews and feedback

Information collected automatically when you visit our website:

  • IP address, browser type, device type and operating system
  • Pages viewed, time on site and how you arrived at our site
  • Cookie and similar technology data (see section 8)

Information from third parties, for example if you contact us through Checkatrade or another platform, we receive the details you provide there.

4. How We Use Your Information and Our Legal Basis

PurposeLegal basis
Responding to enquiries and preparing quotesSteps taken at your request before entering a contract; legitimate interests
Carrying out roofing work, scheduling and aftercarePerformance of a contract
Invoicing, taking payment and keeping accountsPerformance of a contract; legal obligation (HMRC record-keeping)
Handling complaints and guarantee claimsLegitimate interests; performance of a contract
Improving our website and servicesLegitimate interests; consent for non-essential cookies
Sending marketing messages, if you have agreedConsent
Complying with legal duties, or protecting legal claimsLegal obligation; legitimate interests

We do not sell your personal information. We do not use it for automated decision-making or profiling that has legal effects on you.

5. Photographs

If you send us photos of your roof or property, we use them only to assess the work and prepare a quote. If we take photos of completed work and want to publish them in our gallery, blog or social media, we will not identify you or your address without your permission.

6. Who We Share Your Information With

We only share information where necessary, with:

  • Suppliers and subcontractors who help carry out your job, limited to what they need to know
  • Accountants and bookkeeping providers
  • Website hosting, email, and IT service providers
  • Analytics and advertising providers (see cookies below)
  • Payment providers or banks
  • Insurers, legal advisers, or authorities where required by law

These providers are only allowed to use your data for the services they provide to us. Where any are based outside the UK, we make sure appropriate safeguards are in place.

7. How Long We Keep Your Information

  • Enquiries that don’t go ahead: up to [12] months
  • Customer records and job details: for the guarantee period, then [up to 6 years] after the job for legal and insurance purposes
  • Financial records: at least 6 years, as required by HMRC
  • Marketing preferences: until you unsubscribe or withdraw consent

We delete or anonymise information when it is no longer needed.

8. Cookies

Our website uses cookies and similar technologies.

  • Essential cookies: needed for the site to work properly and securely.
  • Analytics cookies: help us understand how visitors use the site, so we can improve it. [e.g. Google Analytics: confirm what you use]
  • Third-party content: our contact page embeds Google Maps, and the site links to social media and Checkatrade. These services may set their own cookies when you interact with them.

Where required, we ask for your consent before placing non-essential cookies. You can change or withdraw consent at any time through our cookie banner, if provided, or in your browser settings. Most browsers let you block or delete cookies, though some parts of the site may not work properly as a result.

9. Marketing

We only send marketing emails or texts if you have opted in, or where the law otherwise allows (for example, to existing customers about similar services, with an option to opt out). You can unsubscribe at any time using the link in the message or by contacting us. Ordinary service messages, such as booking confirmations, are not marketing.

10. Security

We take reasonable steps to protect your information from loss, misuse, or unauthorised access, including secure hosting and restricted access to records. No online system is completely secure, so we cannot guarantee absolute security of information sent over the internet.

11. Your Rights

Under UK data protection law, you have the right to:

  • Access: ask for a copy of the personal information we hold about you
  • Rectification: ask us to correct inaccurate or incomplete information
  • Erasure: ask us to delete your information, in certain circumstances
  • Restriction: ask us to limit how we use your information
  • Objection: object to processing based on legitimate interests, or to direct marketing
  • Portability: ask for your information in a portable format, where applicable
  • Withdraw consent at any time, where we rely on consent

To use any of these rights, email contact@extremeroofingpro.co.uk. We will respond within one month. We may need to verify your identity first.

12. Complaints

If you have a concern about how we handle your data, please contact us first so we can try to resolve it. You also have the right to complain to the Information Commissioner’s Office (ICO):

Website: ico.org.uk
Helpline: 0303 123 1113

13. Children

Our services and website are not aimed at children, and we do not knowingly collect personal information from anyone under 18.

14. External Links

Our website links to third-party sites including Checkatrade, Google Maps and social media. We are not responsible for their privacy practices, so please read their policies.

15. Changes to This Policy

We may update this policy from time to time. The latest version will always be on this page with the “last updated” date at the top.

16. Contact Us

Extreme Pro Roofing, Bournemouth, Dorset
Phone: 07476 557149
Email: contact@extremeroofingpro.co.uk